Women in Psychology Essay Example | Topics and Well Written Essays - 1500 words - 1

Ladies in Psychology - Essay Example Karen Horney kept up extra perspectives on kids and the beginning of tension, allowing her regard in the mental network. This task portrays the foundation of Karen Horney and features her numerous commitments to brain science. Karen Horney (1885-1952) experienced childhood in Hamburg, Germany to increasingly princely, upper-white collar class guardians with a Protestant foundation. Horney’s father was a profoundly strict man and a boat skipper while her mom was a progressively liberal mastermind who elevated Horney to prevail in clinical school (Smith, 2007). This was during a period in the mid twentieth Century when ladies had not yet accomplished the option to cast a ballot, making Horney’s appearance in clinical school in 1906 a momentous occasion, particularly with her emphasis on contemplating Freud’s perspectives on therapy (Eckardt, 2005). In the 1920’s, Horney started to challenge Freud’s perspective on manliness and gentility, particularly in territories of sexual turn of events and sexual sense. She started to censure Freud’s point of view in which he accepted that ladies felt sub-par compared to men since they didn't have a penis (Eckardt). Horney felt this was an uneven point of view, filled with manly narcissism, which reliably made inclination against ladies during analysis. After some time, Horney redeveloped Freud’s see on ladylike sexuality and made another format by which ladies are evaluated: One in which the nonattendance of a penis no longer turned into the apparent establishment of women’s inconveniences. As it, depended on the women’s testimonial developments happening during this timespan, Horney figured out how to free ladies when being dissected for mental investigation as more than just the result of manly jealousy. Sigmund Freud established the framework for a considerable lot of the perspectives on the time with respect to nervousness and the advancement of constructive character qualities. Throughout the years, Karen Horney redeveloped the perspective on tension by proposing that uneasiness isn't

Sustainable Marketing Of Business Operation - Myassignmenthelp.Com

Question: Talk about the Sustainable Marketing Of Business Operation. Answer: Presentation The British American Tobacco is a global and multipurpose working tobacco organization that has its home office present in London, United Kingdom. It is an open exchanged business association UK, which has figured out how to work in Singapore and in different spots for conveying broad items and administrations to satisfy the needs and desires for the clients in the distinctive market sections. English American Tobacco holds a main market position and has dealt with its activities worldwide by selling its most well known brands like Dunhill, Kent, Lucky Strike and Pall Mall. There are hardly any different brands also including Kool, Rothmans and Benson Hedges. It is recorded in the London Stock Exchange and is considered as a significant part of the FTSE 100 Index. The tobacco organization was presented in the year 1902 and American Tobacco organization and Imperial Tobacco organization work in association to shape this company(Bat.com, 2017). The executive of the organization was Jam es Buchanan Duke and the association dealt with its tasks all over China, Canada, Germany, Australia and New Zealand.They are included in Dow Jones Sustainability Indices for 16 back to back a long time till today . Propelled in 1999, the Dow Jones Sustainability Indices (DJSI) track the corporate supportability execution of the universes biggest companies(British American Tobacco - Dow Jones Sustainability Indices, n.d.) Manageability is kept up to make a superior eventual fate of the organization and convey shared an incentive to the purchasers, investors and different partners too like the providers, customers, and so forth. It is expected to deal with the business tasks in an economical way and simultaneously, keep up consistency in protecting the environmental equalization in nature. The organization needs to develop and grow its business worldwide and to do so practical methodologies are being followed, for example, the presentation of light cigarettes comprising of lesser nicotine. Despite the fact that tobacco utilization is unsafe, still with the presentation of light cigarettes, the requests have expanded from ladies and young ladies. This expanded the client base and deals income as well. To remain socially dependable inside the financial condition, the organization has put name on the bundles to cause individuals to keep away from the smoking propensities (Chan, He Wang, 2012). Assessments are put to build the costs of the items with the goal that the clients don't accepting those. It could be comprehended that the items and administrations were being sold and simultaneously making shoppers think about the destructive impacts brought about by utilization of tobacco. The objective markets of BAT are the Philippines and Indonesias advertise fragments in light of the fact that these nations are considered as creating nations with 30 percent of the populace habituated to smoking propensities. The degree of instruction is poor also, which makes it a tobacco benevolent market to enter for BAT. With the presentation of smokeless and light cigarettes, the organization has figured out how to target other market sections with female clients as well. The manageability the board standards are figured out how to keep the guidelines and guidelines to make a practical situation and simultaneously, make a positive effect on the association (Cherian Jacob, 2012). The standards incorporate not deceiving the buyers about the dangers related with the tobacco utilization, selling the items just to the grown-up smokers, not driving the buyers to smoke or not to smoke and making an understood proclamation about the advancing of deals of tobacco items. Organization Analysis Maintainability Efforts To oversee economical business, BAT has been concentrating on execution of Corporate Social Responsibility (CSR) through the upgrade of market execution and worth conveying to its partners and significant investors (Responding to A Changing World, 2016). Further investigation on the triple primary concern and impressions of BAT are expressed underneath. Supportability as per Triple Bottom Line Social Sustainability As far as social maintainability, BAT has profited the general public by presenting e-cigarette. In 2013, it was the main worldwide tobacco organization to dispatch a Vapor ProductVype in the UK (E-cigarettes and NGPs, 2017). They call it Next Generation Products (NGPs). BAT has contributed more than US$1 billion more than five years in building up a world-driving arrangement of items in the NGP classification. BAT expressed that it has clear advantages for society in possibly lessening smoking-related illness (E-cigarettes and NGPs, 2017). Ecological Sustainability BAT has utilized the earth well disposed assets to deliver the items that can make lesser hurtful effect on the earth (Kim et al., 2012). Numerous projects are propelled, for example, deforestation is forestalled, and a perfect situation is made for ensuring that earth amicable methodologies are embraced during the creation of tobacco items at BAT. In Bangladesh, BAT has conveyed around 91.5 million saplings to the countrys afforestation including 4 million saplings alone in the year 2016 (Annual Report, 2016). All the more significantly, that is the positive activities that can decrease the carbon discharge (Responding to A Changing World, 2016). Financial Sustainability Financially manageable is essentially significant for any business, including BAT. In the event that they are effective in creating and bringing to showcase a scope of items that address the issues of grown-up smokers looking for possibly less dangerous options in contrast to cigarettes, it will profit the general public, also, it will sound good to them and their investors (E-cigarettes and NGPs, 2017). Then again, BAT likewise addressing the necessities of ranchers by financially paying them reasonable wages, which empower them to live better (Sustainable agribusiness and rancher occupations, 2017). This is monetarily practical for both BAT and their ranchers. Impressions Biological Footprint Regarding natural impression, BAT has been concentrating on hold the majority of the assets they expend and reuse the greater part of the waste they create to satisfy the objective of keeping up appropriated conveying limit (Environmental and gracefully chain the board, 2017). BAT focused on that by 2025, to diminish the vitality use by 25%, and lessen the loss to landfill by 80% against year 2000 standard (Responding to A Changing World, 2016). It so far has decreased 16% of vitality use and 67% of waste to landfill (see Appendix 2). Water Footprint From Appendix 2, plainly, BAT additionally centers around water impression. As its will probably lessen 35% of water pulled back by 2050. It is getting the positive outcome by diminishing 29% toward the finish of 2016 (Responding to A Changing World, 2016). Carbon Footprint BAT likewise keep on moving in the direction of its drawn out objective to cut 80% of carbon dioxide proportional (CO2e) emanations by 2050 and have so far accomplished a 47% decrease from their 2000 standard (Responding to A Changing World, 2016). Advertising Strategies The advertising blend 4P procedure is utilized by assessing the item, spot, cost and advancement done by BAT tobacco organization. Item In November 2016, BAT reported the dispatch of glo (e-cigarettes) in Sendai, Japan (see Appendix 3). The organization expressed that the item is like the cigarette, yet with diminished hazard potential, glo warms as opposed to consumes tobacco, creating around 90% less toxicants than an ordinary cigarette (E-cigarettes and NGPs, 2017). This implies BAT is continue improving for its item to be manageable. Which can more readily address the issues of smokers who are looking for possibly less unsafe options in contrast to cigarettes, and will assist with meeting the goals of various driving general wellbeing experts (E-cigarettes and NGPs, 2017). Spot BAT offers its items to the wholesalers and it has been set up in a legitimate area with the goal that the focused on advertise portions comprising of the shoppers know about its reality and the items and administrations conveyed (Chan, He Wang, 2012). Then again, the dissemination spots of the items are given No Cigarette offers to Minors and different trademarks, to continue its last connection of item esteem chain (see Appendix 4). Cost BAT's item costs have expanded because of the utilization of an assortment of ecologically cordial segments and assets, for example, tobacco leaf. Accentuation on natural assurance, giving clients a rich mouthfeel of premium tobacco that can make less mischief them while adjusting ecosystems(Environmental and gracefully chain the executives, 2017). Another purpose behind the cost expanded is BAT does caring its unique wellsprings of flexibly chain, ranchers, to guarantee they are paid sensibly as per the crude materials provided (Sustainable agribusiness and rancher occupations, 2017). It has additionally urged them to give the best quality crude materials. Accordingly, the methodologies are supporting its business. Advancement BAT advancements are done through notices, occasion sponsorship and by utilizing post office based mail ads with the goal that they can have a superior control of the crowd (BAT, 2016). The tobacco things are advanced in bars and eatery, clubs where individuals are frequently found to smoke. Their image picture is additionally supported by doing a great deal of noble cause occasion, for example, gift to the network (Campaigning and commitment, 2017). This has additionally caused contention over the tobacco business. Varying backgrounds accept that the CSR led by the tobacco organizations will have the more negative effect on society than the positive commitment. Economical Marketing Campaigns In 2016, BAT propelled Thrive, their economical horticulture and rancher employments program to all BAT-claimed and vital outsider providers around the world (Enhancing jobs, 2017). Flourish is centered around the homestead and cultivating networks by fulfilling the necessities and prerequisites of the ranchers, which were considered as

War on Poverty: Role of the Privileged People †S.C. Aggarwal

War on Poverty: Role of the Privileged People S C Aggarwal Delhi: Shipra Publications, 2007, pp. 135, Rs. 350. 00, ISBN 978-81-7541-378-8 S. C. Aggarwal’s book †War on Poverty: Role of the Privileged People, takes a casual and direct methodology in clarifying the commonness and centrality of neediness in India. Despite the fact that the issue is generally talked about among pioneers and the ordinary open the same, there is little change in the states of the poor in the course of the last not many decades.The creator adopts an organized strategy in clarifying the circumstance of destitution in India, beginning from the very nuts and bolts, by giving significant realities and some straight to the point affirmations by notable government specialists, business analysts and characters. Being an IRS official himself, he proceeds to concede that there have been imperfections in Government approaches previously and proposes that the misguidance can be remedied if help is gotten i n the future.He presents the purposes behind the commonness of destitution in India and features the carelessness of hereditary towns by individuals and the absence of new projects by financial specialists as the principle contributing elements for the equivalent. The creator has worked admirably in giving different strategies to expel destitution in an oversimplified way, empowering its seeing even by the layman. Pointers to various ways to deal with individuals from differed callings, requesting their help in the ascent of poor people and the possible development of the economy are a portion of the prime take-aways from this book.Appeals to individuals from all layers in the general public have been made, specifically mentioning every one of them for help in improving the states of a couple of towns, particularly their hereditary town. Noticeable movie producers, editors, questioners, TV software engineers, TV station proprietors, bookkeepers, instructors, and so on are a portion of the individuals that the writer has connected with, proposing manners by which every one of them can contribute towards the expulsion of neediness. S. C.Aggarwal’s focal thought depends on the exertion that these educated people must endeavor to convey so as to expel neediness from their separate local towns. He recommends that solitary a genuinely decided exertion from their side, regardless of their occupations, will be adequate to expel neediness and improve the states of more than 33% of the ruined section of our populace. Different plans and plans have been widely talked about for every one of them, illuminating them on how they may contribute towards this cause.Several inquiries have been raised to business analysts and scholarly people, causing them to understand their duties towards poor people, through a progression of inquiries which are straightforwardly identified with their profession. These inquiries drive them to think, and thus make a move towards destituti on expulsion. Improving the state of the schools which made them what they are, giving fundamental ease wellbeing offices so as to give the spread of infections, instructing people in general about solid living are a portion of the issues routed to all individuals.For a beginning, every individual may take care of a couple of issues of his town, or help improve the states of structures and streets in the town. The conversation on how we may make our town issue free, with a concentration to beginning customized plans for the government assistance of the individuals, and the subsequent advantages of the equivalent incites an idea in the brains of the peruser. Notwithstanding the excessively shortsighted strategies recommended which will help accomplish a GDP more prominent than 7%, the writer has additionally remembered the circumstance experienced in burdening unaccounted salary in the book.This issue of dark cash, which is one of the key explanations behind increment in destitution, has been brilliantly managed, by giving viable arrangements that will induce individuals to announce the equivalent during tax collection. This won't just take into consideration expanded expenses prompting expanded pay to be straightforwardly utilized in destitution destruction, however will likewise prompt lower number of credits and decrease of deceitfulness by individuals while proclaiming taxes.Also, giving advantages to citizens or those with no intrigue payable, to those utilizing their own assets to purchase vehicles/property, close by presenting included charges for neediness expulsion each individual’s salary or buy/offer of offers, are a portion of the measures proposed that may assist better with dealing with the issue of destitution. These strategies will prompt an uplifting viewpoint in the brains of the individuals, urging them to contribute more than what they are now contributing towards neediness expulsion. Another helpful hint is the setting up of Poverty destruction banks and destitution annihilation assets by the Government and noticeable editors respectively.In short, equivalent support of individuals from varying backgrounds in the battle against neediness is the main way our nation will have the option to set up itself a worldwide pioneer. S. C. Aggarwal finishes up the book with an unassuming supplication to all, contrasting neediness with different similitudes, so as to understand the different manners by which every last one of us deciphers destitution. Individuals are mentioned to give some assistance to their kindred nation men, and to lift them from their critical states in the public arena, to that that will assist them with securing the essential enhancements of life for themselves and their families.One must assume up the liability of their own towns, by attempting to associate with the feelings that every individual has towards the spot of his introduction to the world, where he/she grew up or where his/her folks dwell ed/are as yet living. The creator proposes that their duty doesn't end at expelling neediness just from their particular towns. Or maybe, one must spread this plan to others, at any rate three more, so they may destroy destitution from their own towns, alongside spreading this thought as well.However, the fundamental issue that might be experienced so as to direct these thoughts is that it is reliant of an excessive number of individuals, and subsequently it might be hard to follow the advancement of each person towards his town. Additionally, the techniques proposed in the book appear to be somewhat fantastical, and subsequently will require tolerance for their accomplishment. All things considered, the book is a decent perused for individuals needing to accomplish something for their social orders by advancing us with the rudiments that every one of us must contribute for its turn of events.

Kazoo Purpose Of A Business Plan And Its Elements - 1100 Words

Kazoo: Purpose Of A Business Plan And Its Elements (Term Paper Sample) Content: By NameCourseInstructorInstitutionLocationDate 1 Purpose of a business plan and its elementsIntroductionA business plan is a written document or a statement that states the goals of the companies and the progress of how the goals are going to be accomplished. Plan of activities includes the why, what and when questions to come up with a solid plan that will turn into a business (Salman, 2008).Plan of activities serves the following purpose: (1) it acts a directive, plan of activities helps in identifying how far you want to take the business and you achievement at the end, (2) business plan gives principles and structures to your idea, which ensures that all the components are included in the business,(3) it helps one to have perspective of the future, a business plan helps one to know what to do, when the business has picked up and how to deal with the competitors, therefore, it develops a long term idea and (4) plan of activities aid you communication to sponsors, c lients, staff and suppliers, a well-structured business plan will enable your business to reach out to many clients from any place in the world and the feedback can help you develop an outstanding business ( Salman, 2008 and Yashio, 2012).Elements of business planDescription of a businessThis element covers the description of the name of the firm; the mission of the business which is the feature in your business, the services of the company is it a wholesaler, retailer or a shop for providing services. The legal structure of the business is it a partnership kind of business, single owned or group of companies. Provides the illustration of full address of the company, the licenses obtained, the history of the company is it a new business venture or a continuity of existing business and the services it will provide to the clients (Yashio, 2012).Market analysisDescribe your target clients and market. Illustrate on how you will enter the market and ways of setting prices of your service s to generate favorable profit and remain competitive (Yashio, 2012).Marketing planDescribe you commodities and services, its benefits to target consumers, the pricing strategy of your services and products, distribution channels and ways of promoting your products to influence consumers (Yashio2012).Operational planExplain how the business is owned and managed on day to day running. Describe how you hire employees, how goods are produced or where you get you products, the facilities, equipment and type of technology you apply in your business, how you deal with legal issues and adherence to rules and regulation set ( Salman, 2008).The financial planDescribe the recent financial status and how your business adapts with the dollar change, the future projection of financial statements. Have a record of the initial set up cost including insurance, the cost of rent, license and renovation cost. Develop future prediction of the income for the next three or four years, monthly cash flows, business financial statement and a breakdown of financial for the years of predicted (Salman, 2008).Summary of your businessThis is a summary of all the elements included in the business plan (Salman, 2008). 2 Understanding business dynamic and how it helps to develop a long term businessDiana Nelson had a little understanding of the dynamics that exist in Toy industry. A well-established business plan is important to any startup business but to have long term serving business one must have a clear understanding of the dynamics that exist in the business that they tend to establish. Understanding the following dynamics that exist in Toy industry would have help Diana Nelson to enjoy a long lasting business operational and remains in the competitive market:The changing technology. Consumers expect a change in the make of products with the changing technology. Currently, children between the ages of four to twelve years prefer iPad and tablets to toys., this poses major challenge to the Toy industries especially Kazoo. Finding out ways to improve the products with changing technology would guarantee Kazoo's store serving a long term and would exist as a competitive store. Diana would have developed applications for iPad and tablets to keep the clients and adapt with the changing technology and serve the need of the customers that were attracted to their products and would make them outstanding over other stores such as Walmart ( Rajagopal, 2012).Analysis of the competition. Competition is one factor that limits many business ventures from long term serving. Kazoo is facing stiff competition from Walmart and other big Toy stores; competition ranges from products offered to buyers demand. Quaddus and Woodside( 2015), argue that the ability of the consumers to purchase products is influenced by the popularity of the company; many customers prefer to buy products from a well-known and stores that have been in existence for a long term. Diana would have looked at t his dynamic and find the best way to overcome this challenge, for example, develop a unique channel of advertisement that would help sell her business or carrying out research on how Walmart manage to compete with other Toy stores.

The Great Characters Of Sherlock Holmes And Psych s ...

We all use observation to a certain extent in our day to day lives. As human beings, one of the many stimuli that we use is sight, therefore one of the ways we learn about our surroundings is through observation. Many great characters from fictious literature and pop culture, such as Arthur Doyle’s â€Å"Sherlock Holmes† and Psych’s â€Å"Shawn Spencer†. While this level of observation may be unrealistic, the uses and benefits that come from it are still incredible. So, is one just simply born with these elevated levels of focus and mental capacity? Many don’t understand that much like playing the piano or painting a picture, observation is an art and skill in its own right. A skill that can be taught, acquired, and applied. Personally, a few years ago I barely scraped the surface of the power of observation. It was the spring of my senior year of high school, and my younger brother wanted to get together and draw pictures. I agreed, thinking it wou ld be fun, I had hardly picked up a pencil for art in a long time. As we got out the notebooks and a plethora of artsy utensils, we got started. But there was a problem, I continued to look at the blank page in front of me. I realized, I did not know how to draw! It was not that the drawings were inadequate, but that I couldn’t put my pencil to paper. If I wanted to draw a realistic tree, there would have been no way to make it happen. I decided that the lack of my ability to draw stemmed from the lack of practice. Gordon B. Hinckley,

His 105 Assignment 2 - 1361 Words

Industrialization after the Civil War John E. Brown Strayer University HIS 105- Contemporary U. S. History Professor Anthony McCormack November 9, 2014 Industrialization after the Civil War When the Civil War was declared over, the United States became a better nation because of the Constitutional Amendments that were passed outlawing slavery and giving the government as well as the state the ability to serve and protect everyone. This paper will also show major aspects of industrialization and its effects that it had on the U.S. economy. The three (3) major aspects of industrialization between 1865-1920 that influenced the economy was (1) Urbanization, Industrialization and urbanization went hand in hand. By the†¦show more content†¦Race relations deteriorated, and the little black voting that did exist was quickly done away with. In the 1880s, very few African American were allowed to vote in the upper South and in other parts of the South, but black office holders and voting majorities vanished, because the KKK were a very intimidating group of White supremacist who’s main objective was to put fear in the African American by burning crosses i n their yards and sometimes bombing their homes. I remember when I was growing up in the 60s and 70s in the south, and just listening to some of the older brothers that work in the cotton mill (textile mill) brag about how much money they were making per hour. Some of them were making 9.50 an hour; some were making 11.00 per hour. When I think back on those times, now I see why they always wore nice clothes and nice shoes, and had a fast car. I say that to say this, growing up in a family of 10 in the Deep South was not as bad for me as it was for my parents, however, they taught me how to take what you have and make it work for you and your family. I know that if it was not for Dr. Martin Luther King, Jr., Medgar Evers, Rev Jessie Jackson, and the entire Civil Rights activist group of the 50s, 60s and so forth who persuaded President Kennedy and President Johnson to sign the Civil Right Act of 1964, we as a people would probably be still doingShow MoreRelatedIndustrialization Af ter Civil War1523 Words   |  7 PagesAssignment 1.2 Industrialization After the Civil War Final Paper Student’s Name—Lacey Jaslaine Young Course Number –HIS 105 ------------------------------------------------- Quarter Name and Year—Fall Quarter 2015 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. Introduce your paper with your previously crafted thesis statementRead MoreIndustrialization after the Civil War1164 Words   |  5 PagesIndustrialization after the Civil War Industrialization during the 1860’s through the 1900’s caused many problems globally. Industrialization changed a lot in the US for Americans because it made it easier for citizens to do labor work, expanded capital for businesses and opened up many job opportunities for people. Although this was beneficial to the Americans it caused other problems to escalate, and caused many people to flee into the cities, as well as caused a differentiation between the richRead MoreThe Industrialization After the Civil War1438 Words   |  6 PagesAssignment 1.2: Industrialization after the Civil War Final Paper Melissa Rogers November 10, 2014 History 105: Contemporary U.S. History Dr. Reeves Introduction The Industrial revolution improved the American lifestyle all the while causing many problems along the way. 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There were alsoRead MoreEssay on Industrialization After the Civil War952 Words   |  4 PagesAssignment 1.2: Industrialization After the Civil War Strayer University- HIS 105 August 3, 2014 After the Civil War, the United States went through a period of rapid industrialization which affected the nation dramatically. Industrial growth, the spread of railroads, the rise of big businesses, and the appearance of labor unions during these decades created a modern industrial economy, and American workers and farmers faced new challenges in adapting to these changes. There were three majorRead MoreIndustrialization After the Civil War Research Paper1321 Words   |  6 PagesAssignment 1.2: Research Paper Industrialization after the Civil War Shana Dukes History 105 Professor Tracey M. Biagas February 3. 2014 Introduction Industrialization after the Civil War was a period where Industrial city were being built, there were jobs for people and the political aspect was having corruption. 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This location was very important for the sparking of the revolution because the railroad , which was one of the causes of industrialization, was built here. The Historical Catalysts of Industrial Revolution: †¢ The Embargo Act and the War of 1812: In the early 1800s, the Napoleonic Wars between Britain and France challenged the neutrality of the United States. Britain and France created trade restrictions which was not only peaking others’ economies but

Who Has Power in This Scene free essay sample

Throughout ‘Of Mice Men’ power is a key theme; in the main George has power over Lennie whilst Slim has control over most characters. However each of the other characters asserts some form of power at least once throughout the book. In this scene Curley is angry at being humiliated in front of the ranch workers and so he tries to regain some control by starting a fight with Lennie. I will be exploring the shifts in power throughout the scene and what language Steinbeck uses to show the shifts. Curley’s is an aggressive and unpleasant character who is always picking fights; he is handy with his fists. When Lennie and George first arrive at the ranch Candy the swamper, tells them that Curley is ‘alla time picking scrapes with big guys’. It appears that Curley is trying to compensate for his small stature, he wants the respect of the men who work at the ranch and believes that violence and aggression is the only way to prove himself. We will write a custom essay sample on Who Has Power in This Scene? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The scene opens with Curley, the son of the ranch owner left fuming after Carlson a ranch hand calls him â€Å"yella of a frogs belly’’. In an attempt to recover power he attacks Lennie. He knows that whilst Lennie is the largest and biggest worker on the ranch he is also a simpleton, is easily intimidated and is unlikely to retaliate or defend himself. Curley sees the physical effect of his verbal outburst on Lennie. Lennie looks ‘helplessly’ at George and tries ‘to retreat’. Curley’s attack is planned because he is ‘balanced and poised’ he is in command of his actions. Hearing Lennie’s ‘cry of terror’ gives Curley a rush of power and incites him too continue his attack. Lennie is still too frightened to defend himself. Initially George does nothing to help Lennie he then decides to assert his influence over Lennie and take control. When George realises that Lennie isn’t going to defend himself he jumps to his feet and tells Lennie to ‘‘get him’’ as if he were a dog let off the leash. George tells Slim to ‘wait a minute’ when he tries to intervene this could be because if Lennie stood up for himself then Curley would know not to mess with him again. George urges Lennie on ‘Get ‘im Lennie! ’. Lennie looks for George’s reassurance and approval and George says rather more forcefully ‘I said get him. ’ Throughout the book we know that this is how George gets Lennie to do what he tells him by giving him clear, firm instructions. However it is possible that George realises that he has nderestimated Lennie’s ability to understand a command when he is frightened, confused because he has to shout over and over again ‘Leggo his hand, Lennie’. When Lennie finally accepts that he should defend himself he uses the only power he has. His strength. As Curley attempts to hit Lennie again Lennie grabs his fist and holds it in a vice like grip breaking the bones in his hands. ‘Curley was flopping like a f ish’. However Lennie is unaware of how great his strength is, he has no command over it and is unable to determine the impact of his physical power on people and animals. It takes George to shout ‘Leggo of him’ and to slap Lennie ‘in the face again and again for him’ too relinquish his hold on Curley. In conclusion Steinbeck uses many powerful verbs to show the shift in power throughout the scene. Lennie’s naive outlook on life and his vulnerability gives most of Steinbeck’s characters the opportunity to assert some form of power whether that is physical, abusive or manipulative. I also think that this scene was timed to give a sense of foreshadowing and to show how quickly Lennie and George’s dream could be crushed.